Free Newsletter Templates – A Guide to Making User-Friendly Email Templates
By using free email newsletter templates that you are user-friendly, you engage into a win-win relationship with your customers or clients. The friendly design is easy and straightforward to create from your part while on the other side, your customers and prospects will find the look of your email newsletter very attractive and handy to use.
There are several characteristics and features that distinguish user-friendly newsletters from other newsletters. These newsletters tend to have large fonts which are easy to read on a screen. They are also logically organized so the readers can find their way through the content very easily and can go smoothly from one section of the newsletter article to another.
The colors used in the newsletter template help distinguish entries and headers. Besides, the different sections of the newsletter are also interlinked so the reader can jump from one section to another with a mouse click. They can for example click a link to read a full article after reading its summary on the body of the newsletter. This is particularly useful if the newsletter article is very long or full of multimedia elements such as photos and videos. A friendly newsletter template should also give the reader the option of reading the email newsletter in a different format. This can be done by providing links that redirect readers to different formats if they choose to.
There are several reasons why a prospect may choose subscribing to one email newsletter over another. Likewise, several reasons can be identified to explain why some more subscribers tend to stick around for some newsletters but not for others. The content of the newsletter is one major factor that can affect the subscriber retention of an email newsletter. Another factor is the newsletter template. Newsletters that boast professional templates can make more subscribers stick around. The design is user-friendly and makes it a lot easier for the person to go through the newsletter content or article.
There are many good examples that can illustrate the importance of having a friendly design for your email newsletter. To find some, you can for instance check the most popular newsletters in your field of interest. These ezine will usually have a good-looking design besides their high quality content.
If you run a website in addition to issuing an email newsletter, you are recommended to brand your internet business by giving both your newsletter and website the same look and feel. This will make it a lot easier to recognize for your customers and target audience. This will also make your email newsletter look as a continuous part of your website.
If you are not familiar with how newsletter templates are created, you can always download free newsletter templates that are offered by many websites online. Many of these templates are of decent quality and look very professional. Another way of getting a professional and custom template created for your email newsletter is by hiring a freelance designer and paying to design the newsletter template for you. This can cost you a bit of money but it could be well worth it as your e-newsletter will get a unique look that sets it apart from the crowd.